"Boss, I have found the information you requested."
Ning Nanshi handed over a "Survey on the Current Status of YY Headlines Self-Media People" and placed it on Ye Xuan's desk.
Ye Xuan picked it up and started reading.
Why did Ning Nanshi do this investigation? Because Ye Xuan wanted to create a gimmick.
Similar to the gimmicks like "Shocking, the authors of YY headlines can earn millions a month just by posting videos."
Self-media means that everyone should become a reporter and the author of content, but how can we attract individuals to YY Toutiao to become self-media people? Many people find it difficult to take the first step.
So Ye Xuan needs to use money to attract them.
The world is bustling with people seeking profit, and there is nothing shameful in doing this for money.
Open the information.
The first thing that caught my eye was——
——Cao Guangqing, [I am a Rural Person], a rural bamboo rat breeder, shot a very popular humorous video about eating bamboo rats. In 13 days, he earned RMB 420,000 (including various headline rewards).
——Zhou Guoxian, [Xiao Zhou takes you to watch a movie in five minutes], film category, editing video released, 13 days, income of 110,000.
After reading them all, Ye Xuan discovered that [Rural People in Our City] were much taller than others.
Ye Xuan pointed at him and asked, "What's going on with this guy? Why are there so many of them?"
Ning Nanshi: "The staff in the operations department found him interesting, so they recommended him more and he won more awards, so his income was higher."
Ye Xuan thought about it and said nothing.
Moreover, the bamboo rat was also quite popular in its previous life. After the volcano video appeared later, it became the main genre, which shows that this type is still quite popular.
"Okay, then let's choose him for this promotion."
Ye Xuan made the decision.
In fact, the majority of the people in the country come from rural areas. If you go back 30 years, cities are nothing more than rural areas.
So rural life is a kind of sentiment, a kind of homesickness.
If we promote "I am a Rural Person", on the one hand, it will have a wide audience and resonate with people; on the other hand, it is purely original and the content is harmonious.
Finally, Ye Xuan can tell everyone through [I am a Countryside Person]: Self-media people don't look at academic qualifications or background. Even if you do lowly things like feeding pigs and chickens, as long as you are popular enough, you can make a lot of money!
After Ye Xuan gave the order, the marketing department, which had been prepared for a long time, began to act quickly, promoting the product crazily on major Internet portals, navigation sites, forums, BBSs, and Weibo.
"Congratulations to YY Toutiao self-media person [I am a rural person] for earning over 400,000 in 13 days!" "
"Shocking, the author of YY headlines actually earns millions a month by posting videos"
"Yy headlines self-media, as long as you have a mobile phone and a computer, you can make a lot of money"
Regardless of your background or academic qualifications, YY Toutiao self-media welcomes you to join the ranks of those earning millions a month.
This ubiquitous promotion has a very significant effect.
Many people will immediately have a feeling when they see this content.
"That's easy, I can do it too!"
"It's so easy to make a video. Maybe I can become someone who earns a million dollars a month."
"I've seen this video of a man selling bamboo rats. I didn't expect he could make so much money. I want to try it too."
The hype of earning a million yuan a month is too big, and according to data released by the country last year, the average annual salary of employees in first- and second-tier cities in 2009 was 42,789 yuan, and the average monthly salary was 3,566 yuan.
You can imagine how attractive being a millionaire is.
Moreover, it seems that this self-media is very easy to create. Many people have set up self-media accounts on YY Toutiao with the mentality of "I can do it too".
…
Faced with increasingly busy, boring and monotonous work, Huang Jianhua has gradually become tired of this job.
Moreover, the pressure of the city made him feel suffocated and made him want to escape.
YY headlines and YY live broadcasts have become his biggest form of entertainment, providing him with a good way to relieve stress.
After he got off work today, he was so tired that he collapsed on the bed and opened YY headlines as usual.
A piece of news appeared in front of him.
——Congratulations to YY Toutiao self-media person [I am a rural person] for earning over 400,000 in 13 days! "
Huang Jianhua himself is from the rural area and only gained a foothold in the city after attending college.
I couldn't help but click on this news title when I saw it.
Three minutes later...
A crazy idea is brewing in my mind! !
"I can also go back to the countryside. Although I don't know how to raise bamboo rats, I know all kinds of ways to survive in the countryside, such as catching birds, catching fish, and picking up snails..."
"Also, I know the unique skill of fishing eels that my father taught me!"
"I can also become a self-media person!"
Huang Jianhua couldn't sleep at all that night. The more he thought about it, the more he felt that he should go back to the countryside to start a business.
The next day, he quickly resigned and took a train back to the countryside. He created a self-media account and named it [Rural Game].
On the third day, the first video of fishing eels in history appeared on YY headlines.
At this time, because the video of raising bamboo rats was very popular, the video of fishing eels was intelligently classified as the same type and then pushed to the mobile phones of users who were watching the video of raising bamboo rats.
This time, it became a hit!
"Fuck, can you catch eels like this?"
"666~~"
"It's an eye-opener, master!"
It was recommended over 180,000 times on that day and had 80,000 views.
…
"Boss, another video of someone fishing for eels has become popular. It's a newly opened self-media account." Ning Nanshi mentioned the eel video when she was telling Ye Xuan gossip after dinner.
Ye Xuan suddenly remembered idioms such as "more eels, more benefits", "alone eel", and "to be an eel with others".
I couldn't help but laugh.
Now that YY Live is under the control of Luo Tianyi, it is very healthy and such a thing is impossible to happen.
"By the way, how is YY Toutiao's self-media account now?"
"Boss, 36 hours have passed since the promotion started, the number of self-media accounts has increased by 200,000, and the number of self-media content has increased by 1.23 million..."
Ye Xuan smiled: "The effect seems to be quite good."*