Watermelon Video came in with a fury, and the industry cried out that the wolf had come.
However, among the original video platforms, the biggest impact was not on Douyin or Kuai Shou, but on Bilibili, which had been seeking a transformation.
ByteDance had clearly conducted an in-depth market research and found short videos were too short, long videos were too long, so they finally chose mid-length videos of 1-20 minutes.
Bilibili was known for its long videos, and somehow, it seemed the longer the video, the better.
After babbling on and on without ever getting to the point, Bilibili had already caused much dissatisfaction among users.
There were also a bunch of self-righteous original second-dimensional users who looked down on this and that platform and were very resistant to outsiders, causing a lot of grief for many bloggers.