"Does Youu Tea really have such a grand plan?" ——[Mo Tea].
...
On Saturday night, the editor in charge of Mo Tea's official Weibo was utterly bewildered.
Mo Tea's internet fame wasn't strong.
Though they had just over a hundred franchises nationwide and the brand was well-known, the editor had an easy job since the official Weibo wasn't very hot.
Every day, he simply followed orders to post some Weibo entries and conduct some online events.
He didn't need to rack his brains to create original content, nor did he need to establish a brand persona or create catchy segments; Mo Tea had never placed much emphasis on online marketing.
Additionally, managing the comments and controlling the narrative in the comment section was relatively lax since the active fan base was low anyway.
Lately, though, he was feeling quite pressured.
The higher-ups were taking the new product "Black Sugar Thick Milk" very seriously and actually wanted to invest money in online marketing!
