In the nineteenth year of Yong Tai, on the first day of the fifth month.
The almanac wrote: "The malicious influence is to the North. Eight locations are marked as broken lands. Five forms of wealth are complete. Avoid breaking ground or burials. It is advisable to open doors and start businesses."
Clearly, it was an auspicious day for opening a new enterprise.
Sun Yixie's "West Lake Elegant Seats" chose this very day to officially open its doors for business.
In those years, there were no television commercials or internet media, so other than street calling, the best way to promote was through flyers.
Of course... the cost of printing flyers wasn't low.
