Charisma.
An intangible yet undeniably real quality.
Take a simple example, JJ-Watt and Aaron Donald, both top-tier players, both winners of the League's Defensive Player of the Year, and both exemplary athletes on and off the field. But why is Watt more loved by sponsors?
The answer is charisma.
Mannerisms, style, public image, and other intangible assets—this is what elevates a star athlete to a celebrity icon, relying on personal charisma.
Louis Vuitton saw this unique charisma in Li Wei.
Whether as the leader unifying the team's spiritual power on the field, the hero carrying social responsibility off the field, or his unwavering stance in the face of doubts and provocations, he commands attention in every aspect.
"...They hope Louis Vuitton can become part of your image."
